How to Write a Blog Post in 2022 – A Starter’s Guide

Have you ever thought about writing?

If you feel you can weave magic with words, creating a blog might just be the smartest thing to do. You come across great blog posts on the Internet that inspires you to start your own.

If there is enough fire in your belly and you have a flair for writing, it’s time to start your blog.

Of course, you’d start with the question – how to write a blog post in 2022? 

You’d be encouraged to know that people who started blogging casually have quit their 9 to 5 and have made a career out of writing. Your author is one of them. Thanks to the monetization options available you can earn a living by writing blogs. So why not give it a shot?

Wait, you may already have butterflies in your stomach and wondering how to write a blog and make money or how long does it take to write a blog post. As someone who has been here and done it, I have all the answers you need to start your own blog.

So, let’s Dive into it.

What Is A Blog And How Does It Work?

What Is A Blog And How Does It Work

A blog or what was originally known as a weblog is a digital informational journal that displays write-ups (known as blog posts) that appear in reverse chronological order.

Here the latest blog posts appear on the top of the website or blog section. These platforms are either maintained by individuals or groups who share their views on a common subject area or on different subject areas. 

Let’s look at my own blog.

BloggingScape Latest Blog Posts

Blogs are slightly different from websites as they allow bloggers to present and manage large amounts of content in a structured manner. They serve different purposes from educating the audience on different subjects to marketing and self-promotion.      

I personally write on subjects that are close to my heart and you can do the same. Blogs are also a great way of publishing fresh and unique content on websites and improving their SEO (search engine optimization) score and visibility.

Why Should You Start Blogging?

Why Should You Start Blogging

Bloggers have earned great popularity in recent years. From celebrities to students and businesses to institutions, blogging is seen as one of the best ways to interact and engage with the target audience.

The fact that it is free and offers you complete freedom to express yourself is worthy enough for you to start with your own blog. If you are still searching for reasons, here are some of them –

  • Sharing your thoughts with the masses
  • Be heard and be known
  • Potential monetization option
  • Improve your writing skills
  • Explore your creativity
  • Promote your business or product
  • Create new opportunities in life

How To Go About Planning Your Blog Post?

How To Go About Planning Your Blog Post

Benjamin Franklin once famously said, “By failing to prepare, you are preparing to fail.” Thus a good blog always starts with a good plan.

Irrespective of the number of blog writing examples you may have seen, your blog is destined to fail if you don’t do your homework. Here’s how I start planning for a blog and it would be a good roadmap for you to follow.

Start With Topic Research

Start With Topic Research

This is the basic ingredient of what makes a good blog post. The immediate question here is – how to research and write a blog post. If you plan to stick to a certain niche such as fashion, technology, travel, etc., you need to search for a topic within this niche.

For blogs that are a general commentary on the latest happenings, trends, and news, you can write on just about anything.    

It is always a good idea to write on topics that are trending and see huge search volumes as they tend to attract more traffic and offer more monetization options.

However, you can always stick to subjects that are close to your heart and where you can pour out your knowledge and expertise well.

If you are looking for inspiration for your blog post then here are some places that would serve as great starting points as you will find topics that are trending and the doubts and confusions people have in their minds.

If you are looking for inspiration for your blog post then here are some places that would serve as great starting points as you will find topics that are trending and the doubts and confusions people have in their minds.

  1. Quora –  Quora is a treasure mine for every blogger. Here you can find answers to the questions related to your niche. In quora, you need to check which question is trendy and someone who is looking for the answer then you can create a blog post on that topic.
  2. Twitter Chats –  Twitter Chats great way to engage with the community of your niche and a great place to find out blog post ideas. To find out blog post ideas you need to filter all chats with a hashtag of your topic.
  3. Facebook Groups – If you check every website on the internet most of them have FB Groups Like our Facebook Group (BloggingScape VIP Group). You just need to find out Facebook groups that are related to your niche. The best possible way to get ideas by listening to people what they really want to read.
  4. YouTube – YouTube is the video consuming platform and the future of blogging but it doesn’t mean reading will end. So, you just need to search for the topic and find related YouTube Channels to get blog post ideas without any endeavor.
  5. Reddit – Reddit has the most hooked users and it’s the fifth most visited website in the sphere. In this, you need to find out which topic is generating lots of upvotes in your niche, and then you can create a blog post on that topic

A word of caution here – don’t merely go by trends and choose a topic where you lack subject expertise as your lack of knowledge may come out in the open.

For instance, if you don’t have good grasp of technology avoid writing expert blog posts on this niche as your target audience may be more knowledgeable and shall easily see between the lines. This attracts negative feedback which is undesirable for beginners.

Check Related : How To Choose A Profitable Blog Niche (301+ Proven Niche Ideas)

Keyword Research is the ‘Key’ to Success

Keyword Research is the ‘Key’ to Success

Benjamin Franklin once famously said, “By failing to prepare, you are preparing to fail.” Thus a good blog always starts with a good plan. Irrespective of the number of blog writing examples you may have seen, your blog is destined to fail if you don’t do your homework. Here’s how I start planning for a blog and it would be a good roadmap for you to follow.

For someone who is writing for the digital medium, you should be aware of the importance of keywords. These are the phrases that people type into Google or other search engines to find the desired content.

Without good keyword research, your blog is likely to remain buried below your competitors. Search “how to write a blog post in 2022 for beginners” and keyword research would definitely be one of the first things that every expert would talk about. I personally hold it as important as the information you’d share on your blog.

There are essentially four types of keywords that you will need to know about –

  1. Short Tail Keywords (keywords having one or two words)
  2. Mid Tail Keywords (keywords having three words)
  3. Long Tail Keywords (keywords having more than three words)
  4. LSI Keywords (keywords that are related to your main keyword)

You can clearly understand this from the example that Alexa has shared with how these keywords affect your conversion rate.

keywords by length

What Type of keywords are profitable for you?

What Type of keywords are profitable for you

Long-Tail Keywords and LSI Keywords are very beneficial keywords for your blog because these keywords have the highest conversion rate and most important they have the most targeted audience.

However, Short-Tail and Mid-tail Keywords have a huge search volume with extensive keywords difficulty. But if you want to make money then, you need to put your full focus on Long-Tail Keywords and LSI Keywords.

What do LSI Keywords mean?

LSI (Latent Semantic Indexing) keywords are those types of keywords that are related to your blog post-targeted topic.

LSI keywords help the search engines to understand the content of the page by adding relatable keywords.

Let take an example- If you are looking to target the keyword “best horror books in 2022” then you should create a list of related keywords to your main keyword i.e. “best psychological books,” “top thriller books”

So, LSI Keywords help search engines to recognize your content as well as give a boost to your content.

Let’s take one more example for better understanding:

If someone is searching for a “Jaguar” term then the search engine may not understand that which jaguar you are talking about.

So, Here LSI Keywords takes care of it.

If someone is talking about Jaguar Car then you need to incorporate LSI Keywords like “Automobile,” “Car Engine,” “Vehicle” etc.

On the other side, If someone is talking about Jaguar Animal then you need to add LSI Keywords like “Animal,” “Mammals,” “Jaws,” “Forest” etc.

LSI Keywords can find through keyword research tools such as SEMrush, Ahrefs, Kwfinder, and Magools.

As a beginner or someone who isn’t deep into technology, you may find keyword research a challenge but you can try the SEMrush (This is Recommended) and Ahrefs.

These tools help you find the best keywords, everything from short-tail to LSI (Latent Semantic Indexing) keywords. From search volumes to the competition they would offer you all the metrics that are important to you with keyword research.

Where to Find Long Tail and LSI Keywords for Your Next Blog Post?

There are lots of ways to find out the Keywords. You just need to go for the most reliable keyword research tool.

Here. I have listed below some of the best Keyword Research Tools which help you to find lots of keywords easily.

  1. Ahrefs
  2. SEMrush (I use or Recommended)
  3. Moz Keyword Explorer
  4. LongTail Pro

Now let’s find out How to do Keywords Research with two methods.

SEMrush [METHOD 1]

SEMrush All-Rounder Tool

SEMrush is the All-Rounder tool for every daily need of a Marketing effort such as SEO(Search Engine Optimization,) SMM (Social Media Marketing,) and many kinds of marketing stuff.

But Here I will discuss How to find easy-to-rank LSI Keywords. Firstly you need to click on the Keyword Magic Tool in Keyword Research Tab and type any Keyword which you need to find LSI keywords.

SEMrush Keyword Magic Tool
Here I searched for Teeth Whitening

Next, you will get a list of a lot of Related Keywords.

SEMrush LSI Keyword
You can choose the targeted country.

Now you have a question in your mind that these keywords are not Long-Tail and LSI Keywords.

Yes, you have guessed right. To get those keywords you need to play with the filters to drop unnecessary keywords.

I told you earlier that you don’t need to give extra effort to find LSI keywords that’s why we’ll use the Advanced Filters option to filter out the keywords as per our need.

Advanced Filter has 7 types of options to drop unnecessary keywords such as:

  1. Word count
  2. Volume
  3. KD%
  4. CPC
  5. Competitive Density
  6. SERP features
  7. Results in SERP

Below You can see what you need to apply in filters.

SEMrush Keyword Magic Tool Advanced Filters

Set all units as per the following-

Word Count = 4

Volume = 100-500

KD(Keyword Difficulty) = 10% – 50%

After that just click on the Apply Filters.

Now you’ll be left with the most profitable keywords with you which are easy to rank and ready to make money out of it.

SEMrush Longtail keywords and LSI Keywords

These Keywords are called LSI Keywords. You just need to add these keywords to your content which will give you assured positive results.

Here’s a Deal To Getting SEMrush For FREE!

If you want to get a hands-on SEMrush For Free of Cost then I can help you to get their GURU Plan for 7 Days (Especially For Blogging Scapers Reader Limited Time Deal) which will cost you around $229.95/month. So Go and Grab this opportunity before you miss to know the secret of easy to rank LSI Keywords Power.

How to Activate SEMrush Tool For Free of Cost Step-by-Step?

STEP 1: Click on This Unique Link For 7 Days Trial Period and Sign up on the next to activate 7 days free trial.

SEMrush Free 7 days Trial Offer

You need to click on the above link to activate Discount.

STEP 2: Now, You need to enter your email id and password to sign up to set up your SEMrush account.

SEMrush Account Creation

Create a strong password.

STEP 3: In the Next Step, You need to choose GURU Plan (FREE For 7 Days) for more extra features than other plans and then click on the Get Free Trials CTA button to proceed.

SEMrush GURU Plan FREE offer

Choose GURU Plan because it offers more features than the PRO Plan.

STEP 4: You’ll be redirected to the checkout page where you need to give details of your Credit card/Debit Card. Don’t Panic it’ll be FREE of Cost For 7 days and it’ll not cost you a single penny. You can cancel anytime without any questions asked.

SEMrush Checkout

Don’t worry it’s absolutely free of cost.

Woohoo! You have claimed this Deal FREE of cost. So go and tell your friends to grab this deal asap.

I am sure after claiming this deal you can find great keywords without any effort. This tool is recommended for those who are just starting a blog and It’s my preferred tool to power up my website with results that is why I recommend this to my Blogging Scapers reader.

Moz Keyword Explorer [METHOD 2]

This is another keyword researcher tool where you can find keywords for your blog post within seconds with Moz Keyword Explorer.

How to Find keywords in Moz Keyword Explorer Step-by-Step?

STEP 1: Firstly you need to click on this link to go to Moz Keyword explorer homepage and then click on the login option.

MOZ Keyword Explorer

STEP 2: Now you will see an option called create an account then click on it to activate your account.

MOZ Keyword Explorer Sign Up

STEP 3: Next you’ll be redirected to the homepage where you need to click on the Free SEO Tools in the menu and then click on more SEO Tools in the sub-menu.

MOZ Keyword Explorer FREE SEO Tools

STEP 4: Now you can see below lots of free SEO tools which can help in growing your blog but here I’ll only discuss Keyword Explorer to find Potential keywords for your blog post. Click on the Keyword Explorer tool.

MOZ Keyword Explorer ALL SEO Tools

STEP 5: Type your keyword as per your topic. For example, I have searched for “how to do teeth whitening fast” and below the result, you can see all results by clicking the “See all suggestions” button.

MOZ Keyword Explorer Result

YAY, you have successfully found those potential keywords which will help your blog post to boost up. Don’t forget to Copy those keywords in your Spreadsheet or you can export them as CSV.

MOZ Keyword Explorer All Keywords Suggestions


If you are a beginner or just started a blog then please avoid those keywords which has the highest search volume because there is a 90% chances its keyword difficulty will be more. So keep those keywords that have less than 20% Keyword difficulty.

What’s the Objective Behind the Keyword which You are Targeting?

Blogging Scape Keyword Objective Infographic

This step is very essential because it’ll define how your content outline is going to be.

There are 4 different types of objectives that you need to know first.

  1. Informational Objective (Someone who is looking for information)
  2. Navigational Objective (Someone who is looking to navigate in a website)
  3. Commercial Objective (Someone who is looking for the best products)
  4. Transactional Objective (Someone who is looking to buy something)

Let’s understand by an example: If someone wants to target the keyword “How to create a design” then you can easily see here that someone wants to learn to design and it comes under an Informational Objective Keyword.

Now, you need to choose which objective keyword performs as per your blog post topic.


If you want some more information then you can spy on your competitors by adding your main keyword in Google and picking the top 10 ranking websites. You need to check how they have written their content and how you can create two times better than them to outrank your competitor.

Now let’s understand the Layout for the Blog.

Layout for the Blog

Layout for the Blog

You have now zeroed on a topic and done the keyword research for your blog, next you have to move to the layout of your blog. This brings you to the question – how to structure a blog post? This structure should have an introduction, body, and conclusion.

The body should be further divided into different sections to entice your users. Breaking down the content into different sections also improves the SEO score of your blog. For example, this blog post outline what I had started with. You can change this (as I have done) as you go along but a basic structure helps you create write high-quality blog posts.

Layout for the Blog

Writing Your Blog Post

Writing Your Blog Post

“To me, ideas are worth nothing unless executed. They are just a multiplier. Execution is worth millions” said the great Steve Jobs. All your keyword research and planning can go down the drain if you aren’t flawless in execution. You have done half the hard work and now it’s time to achieve excellence in execution. Let’s now look at how to create a blog post that grabs eyeballs.

Write a Killer Headline

Talk of “how to write better blog posts” and headlines would be one of the most important things to work on. They attract eyeballs and raise the expectations of your audience. A bad headline can kill your blog post while a good one can drive in tons of traffic. Here are a few tips for writing great headlines.

  • Write crisp and short headlines that can appear in one line
  • Grab attention with headlines that generate curiosity in your audience
  • Tease your audience with what you shall deliver without giving it away completely
  • If you are writing listicles mention the number of points in the headline. For example “5 Tips on How to Write An Engaging Blog Post”
  • To make the blog appear fresh use months/years. For example, try headline such as “How to Research for Blog Articles in 2022”

You can also use tools such as FatJoe and Coschedule to generate attractive headlines for your post.

Coschedule Headline Analyzer

Featured Image is the first impression of the blog post for your readers. This can increase your CTR (Click-through rate) of the blog post and readers will read the title on the image and then they will decide to read it or not.

So my suggestion is that creating a stunning Featured Image for the blog post is beneficial and it can increase your traffic too.

I mostly use Adobe Photoshop CC to design my Featured Image. Alternatively, you can check Canva to create a featured image for free of cost.

Focus on Introduction

Would you read a blog entry if the introduction doesn’t grab your attention? No, would be your audience and the same is true for your audience. You need to grab their attention in the first few line of the blog. It should be crisp and concise.

Try and highlight a problem that your users are facing or give a brief of the product or market you are reviewing. Remember you are writing for the web and not print and hence your audience always has the option of closing the window if they aren’t impressed by the introduction.

Write Naturally

Headlines, introduction, images, keywords are important but if you don’t back it up with quality content, your blog post would fail. When we talk about how to create high-quality blog posts your content has to engage the users. It needs to offer information; it must raise questions and give them the answers.

The standard blog writing format requires you to break down the content into multiple sections using sub-headings, bullets, and numbers. Above all, you need to maintain a natural flow and follow the AIDA rule – Attention, Interest, Desire, and Action.

End with a Natural Conclusion

You have informed the audience, you have provoked their thought, and raised their attention. Now you need to finish it with a well-summarized conclusion.

A good conclusion sums up your whole write-up. Here you can play with your creativity by either opting to close it with your final remarks or leave it open-ended with a question that provokes further thought in the minds of your audience.

Use Images, Charts and Videos Thoughtfully

Use Images, Charts and Videos Thoughtfully

Writing for digital media is completely different from that for print media. You aren’t constrained by space and printing challenges. That’s where images, charts, and videos play a very important role. In fact, all popular blogs have one thing in common – thoughtful use of images, charts, and videos.

Blog posts can seem dull and boring without the use of stimulating visuals. You can make your point in a more concise way using images and charts than writing paragraphs of texts.   

Embedding videos is now among the most popular blog writing techniques as it offers your audience an audio-visual reference to your subject. Similarly, you need to make use of featured images which is the first thing that would grab your audiences’ attention the moment they land upon your blog.

Insert Call to Action

Insert Call to Action

Among the blog writing tips and tricks use of CTA is one that you should religiously follow. You are writing a blog post for a purpose.

This can range from increasing your social media following to adding to the subscriber list for your newsletter and increasing downloads for your software, media kit to trying to boost the sale of a product or service through affiliate marketing.

To achieve this desired goal you need to convince your audience to take a certain action. Call to Action elements serves this purpose and these help in driving your audience through the sales funnel. They can turn a casual visitor to your blog into a subscriber or a customer.

Blogging Scape Call to Action

Don’t Trade Quality for Quantity

Don’t Trade Quality for Quantity

“How long should a blog post be?” As you start out writing a great blog post the length of your post is something that would be bothering you. Yes, we are in the era of long-form blogs where you need to write long and well-researched posts to rank high on the search engines.

However, the length of the content is often an overblown factor. Though the length is an important factor for search engine rankings it isn’t a standalone factor         

The length of the blog should be factored into the topic you are choosing to write on and your target audience. For instance, if you are reviewing the latest headphones targeted for the average buyers a 1000-2000 word post covering all the specs, user experience and conclusion should be good. But in case you are writing on vaccine development for Covid-19 that primarily targets medical professionals and researchers a 10000-word gig would also hold on to the audience.           
You can’t bluff your readers. If you are writing a post that sucks you would bit adieu to your readers. In short, you should never trade quality for quantity. As the basic rules of blog writing would tell you if your post doesn’t deserve to be ranked on the quality of the content, it won’t rank on the word count! Period

Improve Your Writing Through Feedback

Improve Your Writing Though Feedback

The beauty of the digital medium is the fact that it fosters two-way communication. You should always focus on engaging with your audience and not merely serving them sermons. This is where it is important to ask for feedback.

Feedback lets you get a sense of what your audience thinks about your writing style and helps you become a better blogger. Your blog site should have a feedback section (the one below is from my own blog) and in case you are writing on third-party platforms request your audience to email their feedback or write to you on your social media handles.

Blogging Scape Comment Box

Proof Read Your Blog Thoroughly

Proof Read Your Blog Thoroughly

You’d like to write blogs that convert and that’s where proofreading or editing your blog becomes crucial. Search any guide on how to write a perfect blog and every post would emphasize the importance of proofreading. It is often said that editing or proofreading blog posts are harder than writing one.

Thankfully there are tools to aid you that not only point out your mistakes but also offer you suggestive actions. Grammarly(I use this Tool) is by far the most widely used proofreading and can improve the style and tone of your writing. If you don’t wish to subscribe to it, you can try our free alternatives such as Scribens and Ginger.

Optimize Your Content using RankMath or any SEO Plugin

Optimize your Content using RankMath or any SEO Plugin

After you are done proofreading your content you need to Optimize your content for the SEO factor. It’ll make sure your content is rich in quality and attracts Google search engine crawlers and other search engine crawlers.

Search engine traffic is called Organic traffic also which means the searches which are coming organically from Google and other search engines.

I use the RankMath SEO plugin to optimize my blog post content and this SEO plugin makes sure there are no issues in the content if there are any it detects automatically.

Blogging Scape Blog Post

RankMath SEO Plugin helps blog posts to optimize our ON page SEO and ranks page faster in Google and other search engines.

If any issue is detected, it offers you actionable advice to improve it like in the screenshot below you can see suggestions by RankMath to improve it.

RankMath SEO Score

If you are not using this SEO Plugin then make sure to use any other plugin that helps you to rank your page faster.

Lest move on further.

Check for Plagiarism

Check for Plagiarism

The best blog posts are unique and rank high on search engines. Plagiarism or the act of copying entire sections of content from other published content without taking prior permission or giving attribution is a cardinal sin. It can affect the ranking of your blog post or lead to your site being blacklisted by search engines.

If you are planning to publish your post or a top blogging site the editors would run a plagiarism check beforehand and reject your contribution if it is plagiarized.

Hence, you need to ensure your blog post is free of unintentional plagiarism. Copyscape should be your go-to tool to detect plagiarism and take corrective actions. You can also try free tools such as Plagiarism Detector or Plagiarism Checker.

What Makes a Good Blog Post?

A good blog post is one that is informative and solves problems for your target audience. You should write what your target audience would like to read and know more about. This is the reason top bloggers write on the trending news and events.

How Often Should I Write Blogs?

The more you write, the better you get at it and it also improves traffic on your website or blog. However, you should always focus on writing articulate and well-researched blogs and not trade quality for the number of blogs you publish every week or month.

Which are the Best Platforms For Blogging?

WordPress is, without a doubt, the most popular platform for blogging thanks to its ease of use. You can start a blog for free on WordPress. You also try Blogger which is owned by Google but its popularity has fallen in recent times.

How to Write a Blog and Make Money?

There are several ways in which you can monetize your blogs and make a career out of them. Placing banner advertisements and allowing PPC ads is one of the best ways of making money. You can promote products and services through your blogs or engage in affiliate marketing.

Final Words For How To Write A Blog Post in 2022

And that’s the basic blog writing formula for a beginner on how to write a blog post in 2022. I have covered most aspects of how to create a blog post and shared with you the most important blog writing tips.

As you go along you will be able to fine-tune your skills and you will learn how to write faster, improve your command over the flow of writing and keyword research. It’s time for you to get started and publish your first post.

Do let me know if you found this post engaging and whether I have answered how to write a successful blog post in the feedback section below.

Yatin Dhiman

I'm Yatin. I share my blogging tips & tutorials on WordPress, SEO, Social Media Marketing, Speed optimization, blogging tools on my website to help newbie bloggers to run their successful blog. You can connect with me on Twitter and Instagram.